Interest in sustainability has grown over the years with significant shifts to sustainable fashion, organic food, and holistic living. Changes in our lifestyle have arguably also presented significant inequalities due to inequities in the trend. Living and pursuing a sustainable lifestyle has stereotypically been associated with privilege. Among those who are working to change this perception is Tina Charisma founder of Charisma Campaign an NGO supporting and empowering women and communities in the UK and around the world through sustainable initiatives that promote wellness and healthy mental health care. As part of her campaign initiative, she provides specially curated wellbeing boxes and reusable pads that help in addressing issues of period poverty while educating and creating awareness on the importance of eco-friendly living through her empowerment series and Charisma Campaign events and workshops.
According to Tina …
“The issue of sustainability has to do with all of us, therefore, there should be a diversity in the approach to make the knowledge accessible in order to reach all communities. Sustainability can benefit our everyday lives, improve our wellness, mental health and environment, therefore, we need to open up the dialogue and educate all even low-income communities of the benefits”.
Her campaign has in particularly been engaging the message amongst black ethnic minority women who she feels need to be part of the conversation the most. With there being considerable income lags in black households, both in the UK and in the US she highlights the presence of socioeconomic divides, in preventing lower-income households from taking part in much-needed conversations around sustainability.
Tina is among the Black women nationwide leading a growing effort to heighten public environmental justice in their communities. Through her platform Charisma Campaign, she hosts a series of events, helping spread essential knowledge by bringing together a diverse group of individuals from different industries and backgrounds to discuss these issues. Her next empowerment series event takes place this summer in the East End of London, Shoreditch on the 27th of July bring together other industry experts.